Shoe designer Patrick Cox has recently opened a cake shop in London’s Soho. The Missoni family have a hotel in Edinburgh. Ralph Lauren has a restaurant in Paris. Designers everywhere are extending their brands – and why not? They sell a lifestyle after all. Publishers Conde Nast are about to roll out a chain of

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Nice idea from fashion retailer LK Bennett to get involved in a supplement produced by InStyle magazine. My old Scotland on Sunday colleague and editor of InStyle Eilidh MackAskill, says the 24 page large format supplement, labelled Get Smart, will be a “huge hit” with InStyle readers. Good business sense for LK Bennett too. Distributed

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With Tesco about to enter the consumer magazine market, I’m thinking Waitrose may not be far behind. Take these offerings in print from a recent visit to the upmarket supermarket chain. Waitrose Kitchen, now up to issue two, doing what I thought Waitrose Food Illustrated was supposed to do. Then a tabloid newspaper called Waitrose

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And I thought Loaded had closed! IPC Media, who own the title have managed to sell it to Vitality, who produce Attitude. Let’s see what they do with it. In the meantime, check out this set of classic Loaded covers from over the years. This story reminded me of a 1996 Loaded spin-off – Eat

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