I was explaining our Scotland Outdoors subscriber cover to someone recently, and they had never even heard of the concept. In a nutshell, we design a retail cover, with barcode, cover lines and eye-catching cover image to help us stand out on the crowded newsstand.

In an interesting experiment posted on LiveJournal, last year’s Vogue covers from each of the different editions have been overlayed to surprisingly varied effect. Some are light and airy looking while others – notably the Paris edition – are darker with more apparent typographic variation. It’s interesting to see how the UK edition (above left)

Read more…

Talking of awards, The Maggies have been announced. Nice to see a couple of Scottish magazines in there – notably, Clash, winning the lifestyle category against titles like Red, She and Good Housekeeping. Well done lads! cost of propecia