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Scott front

So, this year marks the 200th anniversary of the publication of Waverley by Sir Walter Scott. Edinburgh’s Waverley railway station was actually named after the book – such was the popularity of the historical novel.

One of my first jobs at CMYK was on the launch of Caledonia back in 1999 – when the first issue of that magazine had Scott as a cover star (actually it was Don’s body and Walter’s head shopped in place…)

The article was written by the budding author James Robertson and he wondered how Scott would be operating today – perhaps as a public relations expert – who knows?

Scott spread

So, what do you think ?

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