Highland Airways has asked CMYK Design to publish a new quarterly inflight magazine for their passenger routes, starting in spring 2009. CMYK will create all editorial content and also sell advertising space for the magazine which will go under the name aurora. At 52 pages, the magazine will cover lifestyle, city focus features, wealth management, sport and health matters, along with profiles and Highland Airways news content.
Highland Airways carried 28,000 passengers last year over a variety of scheduled routes, including Stornoway to Inverness, Anglesey to Cardiff and Tiree to Oban. In addition, the company run frequent business-related charter flights from Edinburgh and Glasgow to destinations in the south and north of England. Projected passenger numbers for 2009 are approximately 56,000. With the unique positioning of the magazine in aircraft seat backs, aurora magazine has a potential readership of 200,000, making it not only an exciting commercial opportunity, but also a valuable marketing device.
Edinburgh-based CMYK Design helped launch Caledonia magazine in 1999, and currently publish the award-winning membership magazine Scotland in Trust on behalf of the National Trust for Scotland. They are shortlisted for Best Small Publisher at the PPA Scotland Awards later this month.
Highland Airways Commercial Manager Colin Munro said: “We chose CMYK Design due to their vast experience of the magazine industry and we are very excited by this new launch. Hopefully this will grow in to a profitable and long-term arrangement for both companies.”
Neil Braidwood, Creative Director at CMYK Design said “we are delighted to be working with Highland Airways on this new development, and look forward to building a strong working partnership.”
Highland Airways, 01667 462 664. www.highlandairways.co.uk
CMYK Design, 0131 556 2220. www.cmyk-design.co.uk